News & Insights

The latest in lead generation and customer acquisiation.

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Pushy Sales = Major Fails

Pushy Sales = Major Fails

How many times have you dropped off a pushy sales call and thought – what an absolute Richard, Corey, William, Percy, Nolberto, or Johnson that

What is your NEW business strategy for the year ahead?

What is your NEW business strategy for the year ahead?

As a new tax year is just around the corner, many businesses (including your own) will be readying themselves for budget setting and aligning business strategies to maximise revenue streams.

How do you manage sizzling hot leads?

How do you manage sizzling hot leads?

If you work in sales, you must have already heard of lead management and its importance. Leads are the lifeblood for consistent growth and success in

CPL, CPA and CLV: As per the Jackson 5 – It’s as easy as ABC

CPL, CPA and CLV: As per the Jackson 5 – It’s as easy as ABC

CPL, CPA and CLV. What do they mean and what is the most important of the acronyms. Learn more about why all three matter to your marketing strategy.

Microsoft Ads Latest Ad Format – Multimedia Ads

Microsoft Ads Latest Ad Format – Multimedia Ads

In July 2021, Microsoft Ads announced the launch of a brand new image-rich ad format called ‘Multimedia Ads’. This Search exclusive ad is an exciting

Combatting Google Ads Click Fraud

Combatting Google Ads Click Fraud

Have you ever wondered “why do my Google adverts get so many clicks, but such a low on-site conversion rate?” It could well be a result of click fraud.

Bing Ads + LinkedIn Profile Targeting

Bing Ads + LinkedIn Profile Targeting

In June 2016, Microsoft purchased LinkedIn for a fee of $26.2 billion. From that point forward, many within the digital marketing community wondered how and

The end of agency retainers

The end of agency retainers

Find out why agency retainers are a thing of the past and why every company should be looking to switch over to the new model used by lead generators.

Should we offer trials in lead generation?

Should we offer trials in lead generation?

As a digital agency I am always intrigued when I see companies searching for a new digital lead source but at the same requesting a FREE TRIAL, so I wanted to delve in to the Pro’s and Con’s.

Know your ideal customer

Know your ideal customer

In lead generation the first chat we have with our clients is getting to know their business and who is their ideal customer. This is vitally important for when we are putting together an audit, because if we don’t get it right we can be targeting the wrong people and sending through a lot of none valid leads.

Request an audit for your business

Find out how many leads we could generate for your business, how many will convert to
customers and how much each lead will cost. Giving you an ROI before you decide to go ahead.

Request an Audit