What is your NEW business strategy for the year ahead?

What is your NEW business strategy for the year ahead?

20 April 2022

2022 might be the year that the world finally recovers from the post-pandemic shock. However, it absolutely doesn’t mean going back to old ways of conducting business. New trends in sales, which became apparent during the last couple of years, are going to be more relevant than ever.

As a new tax year is just around the corner, many businesses (including your own) will be readying themselves for budget setting and aligning business strategies to maximise revenue streams.  

Ultimately, we have reached an inflexion point, whereby we can choose to evolve, carefully strike a balance between innovation and margins, or choose complacency. If you plump for the latter, don’t expect different results or the sound of ‘Ker-ching’ to be ringing in your ears.

So, you’ve got to ask yourself the following key questions:

What will your business and sales strategy look like over the course of the next 12 months?

Are you positioned to pivot quickly to meet customer demands?

What alternative avenues will you explore as a hybrid / digital landscape come to the fore?
How are you equipped to generate leads and new business whilst concentrating your efforts on the above?

In 2017, the average marketing department was allocating 41% of its budget to exhibitions and industry shows for lead generation purposes. The art of lead generation for businesses has come a long way since the days of cold-calling, sandwich boards, and mail flyers. Flashy advertisements and one-size-fits-all sales pitches are no longer enough to attract new customers.

To consummate a sale, it has been said that an average of 12 points of direct and indirect interaction are required (caveat – this doesn’t apply to conversations at home with your beloved other). Yes, a couple of them can be LinkedIn messages, tweets or mailshots; however, the rest is down to data analysis, tailored engagement, and both personally and verbally wining, dining and silver lining those hot leads. Pivotal One fully embraces a digital and conversational mix to bring you qualified leads that will save you time, money, and unnecessary schmoozing.

Let’s be honest, a mass return to exhibitions and networking events whereby you stroke an ego, shake hands and then exchange a pervy business card (if they’ve been doused in antibacterial), is time-consuming and as effective as a one-legged man in an arse-kicking competition.

So, for those looking to spark positive change, it might be a timely point to consider external intervention and the purchasing of leads.

What is external lead generation?

In simple terms, lead generation is the process of generating interest for a product or service with the intention of turning that interest into a sale. So, in order to acquire a sale, you first need to get the right people (your ideal target audience) interested in what you have to offer. This is where Pivotal comes in. We save you time, money, and resources by doing the majority of the leg work.

Why would I purchase leads?

Research suggests roughly 68% of businesses struggle with generating leads. Purchasing leads from Pivotal One can be a quick route to attract qualified prospects. We provide top-notch leads and help businesses garner more sales (FACT).

However, you don’t have to take our word for it, we can put you in contact with existing customers who use our service so you can learn about their experiences and the quality leads we provide. Some companies sell leads to five or more companies, which is the equivalent of being given a lucky dip lottery ticket. This isn’t our bag and doesn’t sit right with us. We sell leads that are exclusively tailored to you and your business only. We want to build long-lasting relationships and get to know your business on a granular level. Once we get the ingredients right, we look to churn out oven-ready leads that are waiting for you to add the conversion icing on the top.

Bottom Line

Always keep in mind that you want your leads to be qualified and of excellent quality. It is one thing having reams of potential leads, but if the data is dirtier than a politician’s hard drive, you will only really get one or two leads out of that. This can all be resource-intensive, but at Pivotal One, we are happy to help you build up your lead database. Why don’t you contact us for an in-depth discussion and let us help you scale up your business today…?

author | lead generation experts

Craig Duerden

Operations Director

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