Is it Time to Change Your Lead Generation Strategy?

02 November 2022

If you do more of the same thing, don’t expect different results’. I think we can all agree that pre and post-pandemic many a business have pivoted, twisted, and triple-piked into the pool of sales ingenuity.

It doesn’t matter whether you’re a startup or an established B2B company, reviewing and revising your lead generation strategy is essential to the growth of your business. After all, if you’re not driving interest in your products and services, attracting new customers, and establishing brand awareness, success is going to be difficult.

It is very easy to become stagnant when it comes to growing your lead pipeline. Complacency kicks in as you stick to what you know, and more importantly what you feel is tried and tested. But that avenue can run dry and you need a contingency.

At the end of the day, one size doesn’t fit all, so if one tactic doesn’t succeed, don’t be afraid to try something else. Old strategies can still work—but make sure to update them with a new twist for the best success.

Yes, you will need to spend a little cash, but lead-generation tactics don’t have to be expensive if you partner with the right supplier.

What Is a Lead Generation Strategy?

Lead generation is one of those phrases that’s tossed around frequently, but when it comes down to it, the concept is fairly simple: A lead generation strategy is any tactic or action that’s used to attract customers to your business in the hope of having them interact with your company in some way.

Sounds easy, doesn’t it? Well, that’s where it can all come crumbling down. When it comes to generating leads there are a number of considerations:

• Conversing – if your patter is dead, so is your leads pipeline. The end.
• Time – let’s face it, there aren’t enough hours in the day, more so if you are operating on a skeletal model when it comes to staffing. Having experts do the leg work can be the difference between a PB and WR when it comes to smashing leads records.
• Fictitious Leads – we call them budgerigar leads (because they are cheap cheap). Suppliers who can give you 20-30+ leads at Poundland prices should be setting off alarm bells in your head. Think of it like this – whenever you dine out, if you look at a menu and it contains 100 dishes, the likelihood is they aren’t all going to be fresh. If you look at a menu and it contains 10 dishes, the likelihood is these will all be freshly produced and cooked to perfection – those are Pivotal One leads right there.
• Gate Keepers – Remember Heimdall from the Thor movie. That’s the size of the task in hand when it comes to making contact with key stakeholders/decision-makers for the purpose of a lead or sale. If you haven’t got the know-how, you’ll be hammering away all day.
• Patience – you need to have saintly status here. Not every lead will convert to a sale, but patience is most definitely a virtue. If your patter is on point and you don’t come across like a desperate Love Island housemate, you never know what comes down the sales pipeline in the future.
• SEO – Nope, it doesn’t stand for ‘Sales Executive Officer’. Search Engine Optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
• Algorithms – If your name is Alan and you’ve got rhythm, get yourself booked in for salsa classes. For the rest of us, algorithms are helpful equations that make the social media experience more personal, relevant, and enjoyable. If you don’t play to the beat of the algorithm’s drum, you might find it difficult or impossible to put your content in front of your desired audience. If the algorithm doesn’t see your content as relevant to the user, it will make it as good as invisible.

A new broom sweeps clean, but a middle-aged broom knows the corners

Pivotal One has a combined age of 142, which is frightening for us to see on paper, terrifying if you convert to dog years, but hugely reassuring for clients in view of the leads experience we bring to the table.

More and more, people are doing their own research before buying. We have the contacts and methods to identify those who may be two-thirds to 90 percent of the way through their buyer’s journey before they even reach you.

Just because your leads are served up on a platter, doesn’t mean you get to ignore the whole nurturing piece. Remember, your prospects are still to complete the buyer’s journey.
The bottom line here is that we give you a tailored selection of high-quality leads. We do that by smashing the granny out of the considerations stipulated above. We value your prospects at every stage of the buyer’s journey – you will find that the leads you receive are more qualified.

A change is as good as a rest

To summarise, more qualified leads mean more customers/sales and less time wasted.
You can crack on with the cheap cheap leads if that’s your thing, but that comes with 50 zillion calls that result in a ‘thanks but no thanks’ (that you haven’t really got time to make) and will leave you pondering whether you should just review, revise, and reset.

So, if you’ve got to the revise and reset stage and fancy listening to our patter, we are more than happy to talk through the support we can provide to aid the growth of your business. For further info please contact our expert team on 0161 660 9222.