5 reasons to outsource your online lead generation

23 April 2020

5 reasons to outsource your online lead generation

1. Experience and skillset

Have access to an experienced team who have the required skill set to source your ideal client or customer, design and develop engaging adverts, react to costly online market changes and optimise on-site performance.

2. Use of historic intelligent data

Digital Agencies have vast amounts of historic data that enables them use intelligent targeting and accurate demographics to find your ideal client. Often they will have worked in a market before, cutting our the costly expense of trial and error to get it right, meaning you can hit the ground running first time.

3. You call the shots and apply pressure

You set the criteria, cost and the KPIs of the lead that you require for your business. It is then up to the digital marketing company to achieve it. The above will have been agreed by both parties, with the digital marketing agency confident of delivering. If not they will take the hit and will optimise the campaign at their expense until they get it right for you.

4. Zero wastage on marketing costs

Achieve your target cost per acquisition by only paying the cost per lead set out by you on day one. There is no need to throw money down the drain trying different keywords or optimisation strategies. The outsourced agency have to make it work first time for you. Any wastage on marketing spend comes at the agencies expense not yours.

5. Take away the hassle

You can take the time, resources and hassle by running an internal advertising team and concentrate on performance, process and growth of your own business. You do what you do best and let an outsourced digital marketing team do the rest.