Launching a New Landing Page

Launching a New Landing Page

20 March 2024

πŸš€ **Launching a New Landing Page: A Journey of Anticipation and Learning** πŸš€

That exhilarating moment when you hit the ‘launch’ button on a new landing page… 🌟

And then begins the nerve-wracking wait for that first lead to come in. πŸ™

Let me tell you, even for us self-proclaimed experts, getting it right on the first try is a rare feat.

A landing page isn’t a static entity; it’s a living, breathing part of your digital presence, constantly evolving and optimising based on user behaviour and interaction.

Sure, sometimes you strike gold right out of the gate. We pour hours into research and testing to ensure we’re not too far off the mark on day one.

But the real magic happens after the page goes live, and you get to witness firsthand how users behave. And let me tell you, it’s never what you expect!

πŸ” That’s why understanding user behaviour and mastering Conversion Rate Optimisation (CRO) is key. Check out this invaluable resource on user behaviour and CRO: [https://www.crazyegg.com](https://www.crazyegg.com)

Launching can be a rollercoaster ride of emotions. You’ve pinned your hopes and dreams on it, after all.

But here’s the thing: embrace the process, learn from it, and most importantly, give your users what they want.

Because once you do, those leads will start pouring in like clockwork! πŸ’ΌπŸ’₯

author | lead generation experts

Craig Duerden

Director and Head of Creative

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